Client’s Problem
The client, a public relations and communications consulting firm serving Fortune 500 and similarly sized companies, faced critical challenges in monitoring news and media:
- Overnight and early-morning coverage gaps made it difficult for in-house staff to track all relevant developments.
- Sudden crisis events with client companies required emergency monitoring, leading to unplanned spikes in workload.
- These spikes strained employees, risked missing important news, and limited the client’s ability to deliver timely, comprehensive insights.
General Analytic’s Solution
General Analytic became an operational extension of the client’s team, providing cost-effective, around-the-clock monitoring:
- Delivered 24/7 news and social media monitoring at an hourly rate below the minimum wage in most U.S. states.
- Produced tailored daily summaries based on client direction, feeding into the client’s consulting work.
- Built a dedicated on-call crisis response team trained in the client’s operations, ready to ramp up support on short notice whenever urgent needs arose.
The Results
- General Analytic was able to mobilize within 24 hours whenever crisis monitoring was required, ensuring no critical news was missed.
- With robust coverage and expanded capacity, the client provided faster, more insightful crisis response consulting, strengthening relationships with its Fortune 500 customers.
- Employees were freed from repetitive news-tracking tasks, enabling them to focus on high-value strategic work and client impact.
- The client enhanced its reputation for reliability by ensuring customers never missed key media or social updates.