Introduction Not long ago, competitive advantage came from scale, brand power, or distribution. Today, it increasingly comes from something less visible but far more powerful: data. Businesses across industries—from banking
Client’s ProblemThe client, a public relations and communications consulting firm serving Fortune 500 and similarly sized companies, faced critical challenges in monitoring news and media: General Analytic’s SolutionGeneral Analytic became
Client’s ProblemThe client managed a wide variety of inventory across multiple suppliers and SKUs, each with unique part numbers that had to be manually entered into their Point-of-Sale (POS) system.